The company is looking for a differentiation based on specialization and the know-how in the art world of the founding partner, as well as a personalised service with a direct treatment, in some facilities to the highest level of detail. So that the collector feels that his work can be found in the living room of their house and not in the cellar of a few stores. To do this, Switzerlart is directed to a target audience of private collectors who want to perform operations of purchase and sale of a discrete shape and direct treatment, looking for confidentiality and professionalism, avoiding that their works come to market.